Paid Search + Reviews
Search ads and reputation management
- Visible in search within 48 hours
- Review management including QR cards
- Monthly report and call: what we changed, what moved
- + $490 one-time setup
- + external ad spend
See where you stand on Google, Maps and in AI answers — next to the three practices closest to you.
Enter your practice name to get your free appeario Audit
We’ve mapped 2,100+ eye, skin, orthopedic and dental practices and audited 260+ of them on Google. We know what a premium lens, a Botox regular, a knee replacement and an implant case are worth — and how each patient searches.
Premium lenses, LASIK shoppers, retina referrals.
Cataract · LASIK · Retina · Dry eye
Injectables, lasers — and the medspa next door.
Botox & fillers · Lasers · Mohs · Medical
Months of research, or an injury this week.
Joint replacement · Sports · Spine · Walk‑in
The implant case, the aligner shopper, the family on a PPO.
Implants · Aligners · Cosmetic · General
No minimum term · full transparency
Search ads and reputation management
Make the existing site visible — or start over
Founders on your account. Work you don't have to manage.
We are the marketing partner for private specialty practices. Our own audits of hundreds of practices tell us what to fix first — so the time goes into the work that brings patients in, not into guessing. You get the results and a monthly report, not another tool to manage.
appeario is not a holding company and not a franchise. Behind the brand are Gabriel and Antonia Woeginger — a small team with a clear specialty: helping patients find and choose private medical practices, starting in the NYC metro.
Observations we did not write for the search engine.
The Google Map Pack (also called the Local Pack) is the map and about three listings on near-me searches. For specialty practices, those slots are where patients ready to book tap first.
There is no single doctor review platform that matters. There are eight of them, each with its own audience, its own algorithm, and its own set of unwritten rules. Treating them interchangeably is one of the most common and most expensive reputation management mistakes medical practices make.
Every physician who has ever Googled their own name has had the same unsettling experience. You don't just appear on your practice website. You appear on Healthgrades, on ZocDoc, on Vitals, and on half a dozen other directories you never signed up for, each one displaying a star rating and a hand...
Your most relevant searches on Google, next to three practices nearby
Whether ChatGPT and Google AI name you when patients ask
Google, Yelp, and WebMD — correct, complete, and consistent
Volume, rating, and whether new reviews get an answer
Short answers, in plain English.
Private specialty practices in the US — ophthalmology, dermatology, orthopedics, dental and similar — from solo doctors to multi-office groups. NYC metro first. Other industries, no.
No. Monthly work runs without a lock-in. Visibility Projects are one-time — scope and price are fixed before we start.
Our free starting point: we score how visible your practice is on Google, Maps and in AI answers — compared with nearby colleagues — and walk you through what to fix. No credit card, no contract.
The audit is free. Paid Search + Reviews starts from $890 per month plus setup. Visibility Projects from $1,490 one-time. Details live on the service pages.
No. We run the work and watch the numbers. You get a monthly report and a call — what we changed, what moved. No tool to learn, nothing to log in to.
The founders. No outsourced account managers. The client conversation stays with the people who own the company.